Huawei’s New Sub-Brand Unveils English Name and Details on Its First Two Smartphones

Huawei Launches Osta Sub-Brand with Flagship Devices

Recently, reports emerged detailing Huawei’s upcoming smartphone sub-brand, initially referred to as Xingmang, translating to “Starlight” or “Starburst.” Subsequent leaks suggested that this was merely a working title, with the final branding expected to differ.

First Devices: Osta O1 and Osta O1 Pro

Two reputable sources have now confirmed that the sub-brand will officially launch under the name Osta. The inaugural devices will be the Osta O1 and the Osta O1 Pro, both anticipated to operate at flagship levels.

Design and Features

The Osta O1 is expected to feature a uniquely designed display that curves on all four sides, complemented by a large circular camera module on its back. In contrast, the Osta O1 Pro will have a wider profile, characterized by minimal bezels and a horizontal camera strip for enhanced aesthetics. It is rumored to include a 6.39-inch 1.5K LTPS flat display with a 16:9.5 aspect ratio, reminiscent of the Pura X View.

Configurations and Market Positioning

The O1 Pro is rumored to be available in various configurations, including 12GB RAM with storage options of 256GB or 512GB, as well as a 16GB RAM variant featuring storage of either 512GB or 1TB. Its specifications and pricing are expected to be competitive with Huawei’s existing flagship models, potentially influenced by the current costs of memory components. This marks a notable shift from earlier suggestions that the Osta brand would focus on mid-range devices equipped with Kirin 8-series chipsets.

Future of Wide-Screen Phones

When questioned about whether Huawei would reserve wide-screen models exclusively for the Osta brand, one tipster confirmed that this design will continue to feature in Huawei’s primary product line as well.

Source 1 | Source 2

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Chief Editor Rob Nightingale

Chief Editor of Quincy City Beat — Quincy, MA's independent investigative newspaper covering Greater Boston and the entire Commonwealth of Massachusetts with fearless public accountability and free access for all readers.